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Molson’s new chief commercial officer wades into the past for brand insights | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
May 28, 2014 | Matthew Braga

Molson Coors‘ new marketing chief helped revitalize Molson Canadian’s marketing strategy after years of stagnation. Following a recent restructuring of the company’s marketing efforts, Scott Cooper is hoping to do the same for Coors Light.

http://www.marketingmag.ca/news/marketer-news/molsons-new-chief-commercial-officer-wades-into-the-past-for-brand-insights-112308
 

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